Barry Farah is an entrepreneur guided by his belief in servant leadership, customer success and freedom principles. Barry started, acquired, built, and exited eleven companies. He continues to be Chair and CEO of Cascade Financial which invests in technology serving the end-user and real estate developments.
Barry credits his business success to wise capital allocation strategies and the principles articulated in his three successful business and leadership books: Customer Success: The Spirit of Enterprise Throughout the Ranks, The Magic Wand, Creating Exceptional Customer Experience.
Barry speaks on customer success, customer experience, and selling with integrity because he believes business can serve a transcendent purpose. He has also authored numerous articles and op-eds and spoken to groups on the foundations of the American Dream, Freedom Economics, and the American Idea.
